ASH Australia media release
                                        19 December 2005

SA government bans fruity cigarettes

But wider action needed to end tobacco tactics aimed at children

 

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Health groups have welcomed the latest move from South Australia where the Government has become the second jurisdiction – following the ACT Government – to ban fruit flavoured cigarettes because of their blatant appeal to young girls.

Substance Abuse Minister Carmel Zollo yesterday released the state's Tobacco Control Strategy and said the fruity cigarettes were designed to lure young people into smoking.

"With flavours such as strawberry and green apple, these cigarettes are clearly not going to appeal to 50-year-old male smokers. They attract young people, particularly teenage girls and children," she said.

ASH Australia has welcomed the move to protect the health of children but said other governments needed to move urgently as the fruity, pastel coloured cigarette packets were being widely distributed in shops frequented by young people and near schools.

“The unregulated tobacco market is becoming a national disgrace as although advertising has been restricted for years, the lethal contents of these killer products still remain unregulated by the federal government”, said Anne Jones, Chief Executive of ASH Australia.

Fruity flavoured tobacco products should be banned everywhere as part of a national regulatory framework to reduce the 19,000 deaths each year caused by smoking”.

In the absence of federal action, state and territory governments are being urged to use their own powers to introduce an “out of sight” regulation for retail outlets where walls of tobacco product are prominently positioned centre stage in the face of children and families on a daily basis.

“We know from surveys that most smokers will not be inconvenienced by out of sight policies as they know their own brand and don’t need shop displays to purchase”, said Anne Jones.

All governments need to act now to ban fruity cigarettes as part of a tougher regulatory framework – including an out of sight policy in retail outlets - to further protect young people from an addiction that kills more than half of its long term users, said ASH.

Comment:  Anne Jones, CEO, ASH Australia   ph. (02) 9334-1876   m. 0417-227-879

Media inquiries:   Stafford Sanders   ph. (02) 9334-1823    m. 0412-070-194  

 

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