![]() |
|
| Back to Media Releases index |
“
Health
groups say the research emphasises the need to further reduce smoking
rates from around 19% of the population to less than 10% before the
end of the decade. The
study*, by the UK Institute of Child Health and two UK hospitals,
found airflow through the breathing tubes was reduced by an average
20% in babies born to mothers who smoke. And the effect remained
throughout the first eighteen months of the baby’s life. Says
Anne Jones, Chief Executive of Action on Smoking and Health (ASH)
Australia: “Babies
of smoking mothers are more likely to be smaller, are 3-4 times more
likely to die of SIDS, and are more likely to suffer respiratory
disorders and intellectual impairment. “Yet
we still have very high smoking rates among pregnant women, not much
lower than the average female rates. More than a quarter of women in
their twenties smoke regularly, and few of them quit when pregnant. “This
shows the severity of addiction in many women - and how we are not
getting through to women that quitting smoking is one of the best
decisions they could make for themselves, their fertility and their
children. “We
need more anti-smoking messages in the media to counter the positive
messages that young people are still exposed to in films and other
below-the-line marketing tactics. “Tobacco
companies have targeted women and young people for decades
– through association with fashion events, through trendy and
colourful packet design, fruit flavoured brands** and by prominent
display of tobacco products in shops.” Health
groups recently welcomed new federal government funding in the May
2005 budget for anti-smoking campaigns aimed at young people and
parents as well as improved services for pregnant women - but warned
that smoking rates could creep back up without sustained funding and
comprehensive strategies.
* See www.ich.ucl.ac.uk/pressoffice/pressrelease_00337 **
Call
for ban on fruit-flavoured cigs
Comment: Anne Jones, CEO, ASH Australia
ph. (02) 9334-1876 m. 0417-227-879 Media
inquiries: Stafford
Sanders ph. (02)
9334-1823 m.
0412-070-194
|
|
Page last updated 27/5/05 |
|