ASH Australia media release
                                       July 23, 2010

Child welfare, health bodies urge firm stand against retail tobacco display to children

Study shows shop advertising boosts child smoking uptake

 

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A coalition of health, medical, child welfare, church, social equity, indigenous and other organisations has called on all Australian governments to stand up to tobacco industry misinformation and push ahead with putting tobacco out of sight in all retail outlets.

The 41-member Protecting Children from Tobacco (PCT) coalition* has pointed to new research showing exposure of children to retail tobacco displays and other advertising raises their risk of smoking uptake.

The study** in Pediatrics  journal of over 1600 children aged 11-14 over two years shows exposure to retail advertising raises their risk of smoking initiation by around 60%.

Says Stafford Sanders, Co-ordinator of PCT: “This gives the lie to continued efforts by tobacco retailers to undermine this evidence-based measure where it’s been adopted, and to deter governments yet to adopt it from doing so.

“The Pediatrics study gives the lie to assertions that out-of-sight policies are ineffective, especially in the context of a comprehensive approach. It confirms previous research showing a definite link between children’s view of smoking and their exposure to ‘powerwalls’ of tobacco products in shops.

“And this new study goes further, showing a clear impact over time of retail advertising - including packet displays – on actual child smoking uptake.

“This surely is the last nail in the coffin of the tobacco retailers’ claim that retail display bans don’t reduce youth smoking.

“Their other claims that out-of-sight tobacco has increased illicit trade and caused devastating costs to small businesses have also been refuted by independent worldwide research evidence.***

“We call on governments that have adopted this policy to stand firm against these scare tactics and to ensure that all retailers are included in the requirements; and we urge jurisdictions that have yet to adopt an out-of-sight policy to bring it into effect as soon as possible and with no exemptions.”

 

** Study abstract at  http://pediatrics.aappublications.org/cgi/content/abstract/peds.2009-3021v1

*** See Top Ten Myths Against Out-of-Sight Tobacco  at  www.ashaust.org.au/lv4/POSretailclaims.doc 

Comment / media info:            
Stafford Sanders, co-ordinator     ph. (02) 9334-1823;  m. 0412-070-194

 * Protecting Children from Tobacco coalition:
full list of aims and 41 endorsing NGOs at www.ashaust.org.au/lv4/ProtectChildrenEndorsements.htm

 

 

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