ASH Australia media release
                                       November 22, 2007

Cigarette displays undermine quit attempts: study

Tas puts tobacco out of sight; other states urged to follow

 

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A new Australian study has shown shop displays of cigarettes undermine attempts to quit smoking – as Tasmania moves to end retail tobacco displays in three years.

A coalition of 37 major health, child welfare, church and community organisations* has urged all states and territories to follow suit and set early deadlines for putting tobacco totally out of sight in all retail outlets.

The Quit Victoria study of display impact on would-be quitters will be published online next week in Addiction journal. The study of almost 3,000 smokers and recent quitters showed a third were influenced to buy by seeing rows of cigarettes prominently displayed in shops.

The study findings were announced as Tasmania’s upper house voted last night (November 21) for a three-year deadline under the Public Health Amendment Bill 2007, all tobacco retail display to end by 2 February 2011.

Said Anne Jones, CEO of ASH Australia and spokesperson for the Protecting Children from Tobacco coalition:  “The case for out-of-sight tobacco is overwhelming – major studies showing children are predisposed to smoking by seeing shopfront displays, and now this latest study showing quitters are also lured into ‘impulse buying’ by the inescapable rows of tobacco.

All states and territories should pass legislation as soon as possible to ban tobacco promotion at all points of sale – including wall and counter-top product displays.

“Children should not be exposed to tobacco promotion. Cigarettes should not be displayed like lollies or football cards.

“With Tasmania leading the way to ending these displays, there’s no excuse for further delay.”

Tasmania will also ban smoking in cars carrying children, and the sale of fruit- and confectionery-flavoured cigarettes, by 1 January 2008. Tasmania becomes the second state to make child-carrying cars smokefree, after South Australia from May 31 this year. 

 

* See  Protecting Children from Tobacco campaign at  www.ashaust.org.au/lv3/action_POS.htm

Aims and endorsing organisations at  www.ashaust.org.au/lv4/ProtectChildrenEndorsements.htm

Comment:    Anne Jones, CEO, ASH Australia    m. 0417-227-879

Media info:   Stafford Sanders, ASH Australia     ph. (02) 9334-1823;  m. 0412-070-194

 

 

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