Checklist
of types of TAPS (refer
Appendix 1 FCTC/COP/3/9).
Use
this checklist to record known types of TAPS currently observed in your
jurisdiction or area.
This list is indicative only and not an exhaustive list of
TAPS.
|
TYPE
OF ADVERTISING, PROMOTION OR SPONSORSHIP |
FULL OR PART BAN BY LAW |
NATURE OF TAPS |
DATE,
TIME, LOCATION |
|
Print
(newspapers, magazines, brochures) |
|
|
|
|
Television |
|
|
|
|
Radio |
|
|
|
|
Films |
|
|
|
|
DVDs, CDs |
|
|
|
|
Company
website |
|
|
|
|
Computer
games |
|
|
|
|
Phones
(direct calls and sms texting) |
|
|
|
|
Theatre
and live performances |
|
|
|
|
Brand
marketing including in entertainment venues, retail outlets, on vehicles,
equipment (e.g. logos, brand colours) |
|
|
|
|
Display
of tobacco products at POS including street vendors |
|
|
|
|
Tobacco
product vending machines |
|
|
|
|
Internet
sales of tobacco products |
|
|
|
|
Brand
stretching |
|
|
|
|
Brand
sharing |
|
|
|
|
Product
placement in return for payment or other consideration |
|
|
|
|
Provision
of gifts or discounted products with purchase of tobacco products (eg key
rings, T-shirts, hats, lighters) |
|
|
|
|
Supply
of free samples of tobacco products, including in conjunction with
marketing surveys and taste-testing |
|
|
|
|
Incentive
promotions of loyalty schemes (eg redeemable coupons provided with
purchase of tobacco product or not) |
|
|
|
|
Competitions,
associated with tobacco products/brand names, whether requiring purchase of a product or not |
|
|
|
|
Direct
targeting of individuals with promotional and/or informational material
(direct mail, telemarketing, surveys) |
|
|
|
|
Promotion
of discounted products |
|
|
|
|
Sale/supply
of toys or sweets resembling tobacco products |
|
|
|
|
Payments,
rewards or other contributions to retailers to encourage or induce them to
sell products |
|
|
|
|
Packaging
and product design features |
|
|
|
|
Payment
or other consideration in exchange for exclusive sale of a product in a
retail outlet, at a venue or event, or prominent display of a product |
|
|
|
|
|
|
|
|
|
Financial or other support to events, activities, individuals or groups
(such as sporting or arts events, individual sports people or teams,
individual artists or artistic groups, welfare organizations, politicians,
political candidates or parties) whether or not in exchange for publicity,
incl. CSR activities |
|
|
|
|
Financial or other support by the tobacco industry to venue operators,
e.g. pubs or recreational venues, in exchange for building or
renovating premises to promote tobacco products or use or provision of
awnings and shades |
|
|
|