Through special deals with retailers, the tobacco industry keeps its deadly products highly visible and promotes them to children by "front of shop" displays in supermarkets and other retail outlets.

These displays have been moved out of sight by law in most jurisdictions (NSW, ACT; soon in Vic, WA, Tasmania, NT). In SA and Queensland they are still in view but reduced in size by regulation.

These pictures from January 2010 show how a major supermarket chain in NSW, Australia, has put tobacco out of sight under new state law. The small white labels list the brand variant names and prices for retail staff. Smokers are not inconvenienced - most already know their brand. The law prescribes price boards (plain font, black and white, with size limits) and health warnings with Quitline contact. Large retailers like this will be followed by smaller shops from July 1, 2010. 

All Australian jurisdictions have legislated for a similar result EXCEPT South Australia and Queensland, which still have inadequate display size restriction laws.

The NSW law includes duty-free shops - like the one below in central Sydney where the only sign of tobacco is a price board and health warning with Quitline details..