Italy Loves and Respects Clean
Indoor Air
Acceptance
of smokefree workplace law smashes stereotypes
Parts
excerpted from ANSA, 8/26/05
ROME, August 26 - The chances of success for
Italy's smokefree workplace law looked uncertain nine months ago, when the
country was preparing to follow the tobacco-free lead of Ireland, New York, and
California. Frightened of losing customers, bar and restaurant
associations were busy mounting challenges in the administrative courts,
while smokers' groups started to campaign for a referendum to overturn the
law.
These threats eventually died out, but what many
people believed would cripple the reform was the notoriously anarchic nature
of the Italian public. It was feared smokers here would show their dissent
by simply ignoring the new rules and things would effectively stay as they
were in the country's cafes, restaurants, bars and clubs. This possibility
seemed all the more likely as bar and restaurant owners threatened not to
enforce the law, arguing they are business people, not "sheriffs of the
state."
Then January 10 arrived, the clean indoor air law went into effect and, to
universal amazement, it was seamlessly accepted by all.
Apart from one notorious customer in a Bologna pizzeria, there was hardly
any resistance. The collapse in trade feared by bar and restaurant owners
also failed to materialize. Smokers continue to go their local bar for their
morning cappuccino and enjoy a plate of pasta at their favorite trattoria
later in the day. The only difference is that when they feel like a
cigarette, they have to go outside.
The police have confirmed that the level of compliance is remarkably high.
In the law's first six months, police carried out over 6,000 checks to make
sure the law was being observed, but issued only 300 fines. What's
more, most of those fines were not slapped on smokers having a sly ciggie
where they should not, but on establishments that had failed to put up No
Smoking signs.
"It seems that the Italian people have welcomed with intelligence the
protection of public health," said former Health Minister Girolamo
Sirchia, the law's architect. The fact that clean indoor air has been
accepted so well has led some to argue a few national stereotypes need
revising.
"Have we suddenly become respectful and disciplined? No.
It's simply that we are not stupid," wrote Beppe Severgnini in
Milan-based daily, Corriere della Sera. "When a law is sensible
we accept it. And when it is enforced - with penalties and social
pressure - we even respect it." The law's success is largely due
to the widespread awareness of the dangers of tobacco smoke.
Several polls have shown that support for the law is high among both
non-smokers and smokers. "When the law was introduced there was a
great deal of skepticism about whether it would be possible to
enforce," wrote novelist and university professor Stefano Zecchi in
weekly magazine Gente. "Instead the Italian people have shown
themselves to be mature and respectful of a law, whose value they are well
aware of."
Severgnini, meanwhile, adds the government's
determination to show its teeth to make the law work has been a key factor.
Smokers who break the ban face fines of up to 275 euros, while bar and
restaurant owners who do not enforce it risk penalties of as much as 2,200
euros.
The Italian Tobacconist Federation estimates that cigarette sales have
fallen 6.2% since the law came into force.
Joseph W. Cherner
"Never doubt that a small group of thoughtful
citizens can change the
world. Indeed, it's the only thing that ever has."
Margaret Mead